Attribution
Attribution Lab for Shopify Plus
5 weeks · async + two live clinics
Rebuild channel credit with blended models, incrementality checks, and a reconciled spend ledger.
This lab walks operators through a defensible attribution stack that survives finance reviews. You will map touchpoints, define holdout experiments, and translate outputs into budget decisions without pretending the model is omniscient.
Price (informational)
₩890,000
No checkout on this static preview.
Features
- Seven-day cohort bridge worksheet
- Meta + Google Ads export harmonizer
- Incrementality brief template
- QA checklist for duplicated conversions
- Finance-ready variance log
- Office hours with an analytics instructor
- Peer review of your measurement memo
Outcomes
- Publish a blended model your CFO can audit.
- Ship a weekly attribution memo under two pages.
- Identify two channels where spend is mis-scaled.
Rowan Ivers
Former growth lead for a Seoul-based skincare label; specializes in paid social reconciliation.
FAQ
Do you integrate with our warehouse tool?
We focus on marketing data warehouses. Warehouse inventory sync is out of scope, though we provide a hand-off brief for your ops partner.
Is Meta CAPI required?
Not required, but we include a module on server events because most cohorts arrive with partial CAPI coverage.
What if our data is messy?
Week one is remediation. Expect homework that forces you to document gaps rather than hide them behind dashboards.
Reviews
“The reconciliation chapter forced us to admit where UTMs were lying. Messy week, better forecasts after.”
“Instructor feedback on our memo was blunt in a useful way—especially on incrementality language.”