Custom brief

Measure what actually grows your DTC brand

This page stitches three deliverables operators ask for before they trust another analytics vendor: the curriculum spine, anonymized case study schema, and the way we train in-house teams without hiding limitations.

Course curriculum

Weeks alternate between memo writing and warehouse hygiene. Cohort tracks publish their rubric publicly so you can compare Attribution Lab against Retention Signals before choosing.

Week A: cohort definitions + leakage log
Week B: finance bridge + guardrail triggers
Week C: creative rotation narrative + SKU risk
Week D: retail overlay or incrementality brief (track dependent)

Brand case studies

We anonymize logos but keep industry, channel mix, and failure modes. The diagram below shows how a case packet moves from raw extracts to a board-ready memo.

Raw extracts → QA harness → Leakage notes
        ↓                ↓
   Scenario table → Memo draft → Reviewer sign-off
        ↓
   Board appendix (assumptions flagged)

Team training options

Org chart reflects decision rights, not vanity titles. Program director signs curriculum changes; operations coordinator owns scheduling integrity.

Program

Program Director

Approves syllabus diffs

Marketing Analytics Instructor

Owns SQL critiques

Field

Ecommerce Strategist

Retail + DTC overlays

Data Analyst

Warehouse QA

Community

Community Manager

Critique threads

Customer Success Lead

Office hour routing

Ops

Operations Coordinator

Schedules + invoices