Northstar Retention Lab

Attribution 5 weeks · async + two live clinics

Rebuild channel credit with blended models, incrementality checks, and a reconciled spend ledger.

SELECT cohort, SUM(revenue_krw)
FROM attribution_lab_shopify_plus
WHERE channel <> 'unknown';

Retention Analytics 4 weeks · async

Turn renewal curves, SKU affinity, and support tickets into a single retention dashboard narrative.

SELECT cohort, SUM(revenue_krw)
FROM retention_signals_subscription
WHERE channel <> 'unknown';

Ecommerce Reporting 3 weeks · sprint

Translate Shopify, payouts, and ad spend into contribution margin statements operators can defend.

SELECT cohort, SUM(revenue_krw)
FROM ecommerce_pl_reporting_sprint
WHERE channel <> 'unknown';

Creative Measurement 3 weeks · async

Score creative performance with velocity, frequency, and profit guardrails instead of thumb rules.

SELECT cohort, SUM(revenue_krw)
FROM creative_fatigue_measurement
WHERE channel <> 'unknown';

Forecasting 5 weeks · cohort

Build rolling forecasts with confidence bands that ops and finance can share without magical precision.

SELECT cohort, SUM(revenue_krw)
FROM forecasting_merchandise_bands
WHERE channel <> 'unknown';

Retention Analytics 3 weeks · async

Wire transactional and lifecycle email events so retention reporting stops guessing opens.

SELECT cohort, SUM(revenue_krw)
FROM post_purchase_email_instrumentation
WHERE channel <> 'unknown';

Ecommerce Reporting 4 weeks · hybrid

Layer retail media experiments onto your DTC catalog without pretending retail ROAS equals site ROAS.

SELECT cohort, SUM(revenue_krw)
FROM retail_media_overlay_dtc
WHERE channel <> 'unknown';

Attribution 2 weeks · intensive

Design lightweight geo and pause tests when you cannot afford a full experimentation platform.

SELECT cohort, SUM(revenue_krw)
FROM incrementality_briefing_lean_teams
WHERE channel <> 'unknown';

Attribution 6 sessions · 8 weeks window

Six structured office hours blocks to unblock dashboards, joins, and narrative arguments.

SELECT cohort, SUM(revenue_krw)
FROM operator_analytics_office_hours
WHERE channel <> 'unknown';

Documentation-first catalog