Ecommerce Reporting
Retail Media Overlay for DTC Catalogs
4 weeks · hybrid
Layer retail media experiments onto your DTC catalog without pretending retail ROAS equals site ROAS.
For brands testing retail marketplaces alongside owned channels. You will build an overlay report that separates retail fees, coop funds, and owned-site contribution.
Price (informational)
₩1,180,000
No checkout on this static preview.
Features
- Retail fee ingestion checklist
- Coop fund tracker
- Overlay dashboard wireframe
- Narrative template for leadership
- Sample anomaly alerts
- Live Q&A with ecommerce strategist
- Office hours on fee disputes
Outcomes
- Ship an overlay report with explicit fee handling.
- Align retail and DTC leads on two shared KPIs.
- Document where retail data remains incomplete.
Theo Rahman
Ecommerce strategist with marketplace launches in KR and JP.
FAQ
Is Instacart covered?
Concepts apply, but exercises focus on owned-site plus one retail partner you choose.
What if coop funds are opaque?
You will build a dispute log and escalation template, not a legal settlement.
Are translators provided?
Materials are English-only; you may bring bilingual teammates.
Reviews
“Coop tracker reduced Slack arguments about who owned which margin hit.”