Retention Analytics
Post-Purchase Email Instrumentation
3 weeks · async
Wire transactional and lifecycle email events so retention reporting stops guessing opens.
Operators map ESP events to warehouse tables with clear duplication rules. Ideal for teams where Klaviyo metrics disagree with Shopify revenue.
Price (informational)
₩430,000
No checkout on this static preview.
Features
- Event dictionary worksheet
- ESP → warehouse field map
- Duplication test harness
- QA alerts for missing events
- Sample dbt tests
- Slack support for 10 days
- Office hours on consent logging
Outcomes
- Ship an event dictionary signed by lifecycle and data.
- Close one major metric gap between ESP and store revenue.
- Add monitoring for consent-sensitive sends.
Sora Kim
Customer success lead with ESP migration experience.
FAQ
Which ESPs?
Modules reference Klaviyo and Iterable patterns; concepts transfer with mapping homework.
Is legal review included?
No. We flag consent considerations but your counsel approves final language.
Do we need dbt?
Examples use dbt tests, but you can port logic to your orchestration tool.
Reviews
“Duplication harness caught a double-count we missed for months.”